In an increasingly virtual world, businesses were lacking an easy-to-use solution that could integrate with other critical business applications, and support the communications needs of a dispersed and flexible workforce. The funding round was led by the Growth Equity business within Goldman Sachs Asset Management, and joined by most of Aircall’s current investors (DTCP, eFounders, Draper Esprit, Adam Street Partners, NextWorldCap, Gaia), showing their renewed trust in the company’s vision.Īircall was founded in 2014 with the belief that traditional business phone systems were hard to manage, siloed, and required heavy implementation costs and time. This new financing will allow Aircall to fulfill its mission of trailblazing a new era for cloud communications.Īircall, a cloud-based voice platform helping companies across the globe manage millions of customer support and sales calls every day, today announced it has raised $120 million in a series D funding round, bringing the company’s total valuation to more than $1 billion.Including its Series D, Aircall has now raised more than $226 million.Launched in 2014 in France, Aircall is a cloud-based phone system and call center software that integrates seamlessly with popular CRM and helpdesk tools, such as Salesforce, Hubspot, etc.Sixieme Son very quickly understood and integrated those inputs. “My team and I brainstormed a lot on the topic and I also had ideas in terms of symphonic directions. There must be an element of surprise that helps differentiate from the competition.”įor Pailhes, the most surprising part of the work was the ease with which collaboration occurred with Sixieme Son’s musicians. It gives a brand a stronger and unique personality, helping to capture the audiences’ interest. “The ability of a sound to spark a reaction is essential to create an emotional link with the brand: Sonic branding allows you to stand out in a competitive market. Cognitive studies show that relevant sounds and musical cues can truly have a powerful impact on brand perception and preference. “Investing only in visual branding is like competing with one hand tied behind your back, weakening your efforts. “The strategic use of sound can play an equally pivotal role in positively differentiating a product or service, enhancing recall, creating preference, building trust and perhaps most importantly, increasing sales and marketing ROI,” he commented. Read more How IAG is amplifying employee brand advocacy While it’s clear a sonic identity is a strong way of reflecting Aircall’s business model, Pailhes believed having distinctive audio assets was also critical given how much meaning is conveyed in sound. Finally, it is a way to engage our workforce and to show them we are striving to be cutting-edge on all aspects of our business.” We are also customer obsessed, so this sonic identity is also about providing them – and their own customers – with a comprehensive, high-quality brand experience at every stage of the relationship. “Our sonic identity reflects that philosophy. “Our business isn't necessarily the sexiest at first, but we are disruptors in our sector and we break the codes,” he explained. He described it as halfway between UX design and music. The creative process involved employees coming from their New York and Parisian offices to record claps and finger snaps in Sixieme Son’s studios, providing the element that underpins the broader sonic concept.įor Pailhes, Aircall’s sonic identity is a mix between an easily memorable melody – inspired by the musical tastes of their music-loving founders – and bright electro textures. This new sonic identity is designed to create cohesion, to engage our employees, clients and prospects in a strong project, and to reinforce our leadership.”Īircall’s mission was to attain a sonic identity that showcased its technical solutions, as well as energy, creativity and people. “Together, we came up with a unique sound that brings consistency at every touchpoint and helps audiences easily identify Aircall around the world. My team and our agency, Sixieme Son, highlighted how strategic and powerful music can be for brand awareness and recall, which convinced me to update our sonic identity. “We recently overhauled our visual identity, and in the process, decided to differentiate ourselves. Today, we have 800 employees spread over five continents,” he said. “Eight years later, the company has changed a lot and is growing very fast.
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